Authorised by Chris StoneLiberal Party of Australia, NSW DivisionLevel 2, 131 Macquarie StreetSydney NSW 2000Phone: (02) 8356 0300
Border closures and the unpredictable nature of the pandemic put huge pressure on our $166 billion visitor economy and the 600,000 people whose jobs relied on it before the pandemic.
Our Government’s actions to save lives and livelihoods worked.
Our death rate from COVID is one of the lowest in the world, and tens of thousands of lives have been saved.
Australia’s vaccination rates are among the highest in the world.
And more than $20 billion in assistance flowed to the tourism and hospitality industry through JobKeeper, the Cash Flow Boost and targeted programs.
As we emerge from the pandemic, only a strong economy can continue to support the recovery of our iconic tourism sector and visitor economy.
Our multi-pronged plan will rejuvenate and grow the domestic and international tourism markets, creating more jobs for Australians:
Since March 2020, the Morrison Government’s targeted programs have included:
Our comprehensive plan is in stark contrast to Labor who would put our tourism recovery at risk.
More than 12,000 tourism businesses closed under Labor’s watch.
Under Labor, Tourism Australia funding flatlined between 2008 and 2013.
Over the last 30 years, Labor governments have, on average, delivered higher unemployment, higher interest rates and higher electricity prices.
And not a single balanced Budget.
Labor has already promised to spend $81 billion more on thought bubbles throughout the pandemic.
But they can’t say how they’ll pay for their promises.
Labor can’t manage money.
That always means higher deficits and higher taxes.
This election is a choice between the Coalition Government that is delivering a strong economy and a stronger future for the tourism industry, or Labor’s team of union officials and political operatives who just don’t get the tourism economy.
Our world-class tourism sector needs a strong economy for a stronger future.
Before the pandemic, Australia’s tourism and visitor economy was worth $166 billion and directly supported 600,000 Australian jobs.
As our recovery continues, only the Coalition’s long-term plan to build a stronger and more resilient economy will support, rebuild and grow this powerhouse industry.
While we’ve overcome the biggest economic shock since the Great Depression, it hasn’t been easy.
Border closures, lockdowns and event cancellations were necessary to save thousands of lives.
But the tourism and visitor economy was hit hard.
That’s why the Morrison Government provided a more than $20 billion lifeline for the tourism and hospitality sector – saving businesses and keeping workers in jobs – through JobKeeper, the Cash Flow Boost and targeted programs.
As international borders reopen, we’re seizing the opportunity to not only rebuild our traditional tourism base, but to expand and diversify into new overseas markets.
A re-elected Coalition Government will work with Australia’s tourism businesses and industries to grow and create more jobs by delivering our THRIVE 2030 tourism and visitor economy strategy.
Our THRIVE strategy is driven by three core themes:
Our long-term plan for tourism aims to increase the value of the visitor economy to $230 billion by 2030 and continue to support the more than 300,000 businesses and more than one million Australian workers directly and indirectly employed in the sector.
More than 95 per cent of these 300,000 tourism-related businesses have fewer than 20 employees.
The Coalition Government is committed to supporting these operations so they can focus on doing what they do best – running their businesses, growing their businesses and creating jobs for Australians. We have cut taxes and will keep taxes at record lows so small businesses keep more of what they earn.
Our strong economic management means we can make record investments in our tourism recovery, including ports, airports, highways, roads, rail and other important infrastructure.
Our nationwide $120 billion,10-year infrastructure investment program is helping Australians and tourists get where they’re going sooner and safer. There’s more than $33 billion alone over the next four years for safer roads.
More and better transport infrastructure is encouraging business investment, improving productivity and connectivity, busting congestion and supporting resilient supply chains and freight movements that our tourism operators rely on.
We are also investing in digital infrastructure in our regions, including $811 million towards improving regional telecommunications and addressing mobile blackspots on up to 8,000 km of regional roads and adjacent households, businesses and tourist hotspots.
Before the pandemic, tourism was our largest services export industry. International education and tourism accounted for more than 60 per cent of our services exports. Overall, they were Australia’s fourth and fifth largest exports respectively.
Our Government has already been working with the tourism sector to ensure our attractions, natural wonders, national parks, zoos, aquariums and wildlife parks stayed viable and ready to welcome visitors back.
The key to an even stronger future is the stronger economy that will support the industry to diversify international markets, and increase the range and type of experiences we offer.
A re-elected Coalition Government will invest an additional $180 million in our successful Export Market Development Grants program to help small to medium businesses market and promote their products globally into new markets. Of this, we will allocate $100 million to regional and rural exporters.
We know that regional Australia, with more than 100,000 tourism-related businesses – and where around 44 cents of every visitor dollar is spent – has a massive role to play in our tourism recovery.
A re-elected Coalition Government will continue to support the tourism sector’s recovery and implement our THRIVE 2030 strategy with:
The Coalition is backing regional tourism to grow further, create jobs and strengthen regional and rural economies.
Our THRIVE 2030 tourism strategy aims for $70 billion of regional visitor expenditure by 2024 and $100 billion by 2030 in regional Australia.
Wineries, distillers and craft breweries are a big part of our tourism appeal, supporting more than 160,000 employees and contributing more than $45 billion to the economy.
More than 60 per cent of distilleries are in rural and regional Australia and Australian wineries spread across 65 regions.
A re-elected Coalition Government will invest $15 million in Wine, Spirits and Craft Breweries Tourism Grants and $5 million for Wine, Spirits and Craft Breweries Tourism Events.
The grants will be open to small to medium-sized wineries, distilleries and beer producers with matching funding of up to $100,000 provided for the construction or upgrade of cellar door or tourism-associated facilities (excluding accommodation) such as restaurants, tour facilities and viewing platforms.
The Wine, Spirits and Craft Breweries Tourism Events program will provide up to $100,000 to tourism and local government organisations to create new events and experiences to attract tourists and showcase wineries, distilleries and craft beer makers.
These new measures complement the Coalition’s ongoing $10 million a year for the Wine and Tourism Cellar Door Grants Program. This allows wineries that exceed their Wine Equalisation Tax rebate cap to access a grant of up to $100,000 for their cellar door sales.
To further promote the attractiveness of our regions as tourist destinations, a re-elected Coalition Government will invest an additional $20 million in the successful Recreational Fishing and Camping Facilities Program.
About one in five Australians are active recreational fishers, with their activities generating more than $1.8 billion of economic value every year.
We’ll fund projects across Australia’s coastal and regional communities to extend or upgrade boat ramps, jetties, cleaning stations, disability-accessible toilet blocks and campground facilities.
A re-elected Coalition Government will:
The Great Barrier Reef is one of the world’s best managed reefs and only a re-elected Coalition Government will keep it that way.
Only the Coalition has a plan to protect the Reef and ensure our $6.4 billion Reef economy stays strong and resilient for generations to come.
A re-elected Coalition Government will deliver:
As we emerge from the pandemic, there is renewed opportunity for Indigenous businesses to make their mark on the Australian economy.
We are committed to working in partnership with Aboriginal and Torres Strait Islander people to take full advantage of their economic opportunities. We are getting more Indigenous Australians job-ready, increasing entrepreneurship and employment, and providing opportunities for more Indigenous Australians to start and grow a business, especially in the tourism sector.
We are already prioritising Indigenous businesses through our THRIVE 2030 strategy and our $40 million Indigenous Tourism Fund to respectfully embed Indigenous people and cultures in Australia’s visitor economy.
Australia’s iconic national parks include the red rocks of Uluru-Kata Tjuta, the wetlands of Kakadu and the pristine waters and white sandy beaches of Booderee.
Tourism supports many of the communities surrounding our national parks, creating economic activity and jobs.
The Coalition has already made record investments in national parks. A re-elected Coalition Government will build on this work to attract more visitors, create more jobs and improve facilities.
Over the next decade, Australia will host more than 15 major international sporting events, with huge opportunities for businesses and communities.
In 2032, the Brisbane Olympic and Paralympic Games will showcase Australia to the world.
While the Coalition Government remains focused on getting as many Australians into work as possible, skilled migration and Working Holiday Makers have a role to play – particularly in supporting the international education and tourism sectors and to address workforce shortages.
The Coalition is backing in Australia’s world-class tourism sector and visitor economy and the more than 600,000 Australian jobs that rely on it.
We have cut the tax rate for small and medium businesses – from 30 per cent in 2013-2014 to 25 per cent in 2021-2022.
360,000 small businesses have benefited from our instant asset write-off extension.
During the pandemic, more than 1 million businesses and 4 million workers were supported by JobKeeper – the largest economic support program in Australia’s history.
We delivered a $50 million Tourism Icons Package to support the development of five iconic tourism projects – creating new jobs and helping to diversify local economies:
We are delivering $184 million for the Great Ocean Road and Geelong to support tourism infrastructure and operators in the Shipwreck Coast and Great Ocean Road area.
We are delivering up to $216 million to upgrade Kakadu National Park and support the Jabiru township. Improved walking tracks, viewing platforms, signage, mobile and Wi-Fi services in Kakadu National Park and an Indigenous-led World Heritage Kakadu Visitor Centre. Securing the long-term future of Jabiru township.
We are supporting the growth of Indigenous tourism as part of the Indigenous Advancement Strategy with a $40 million Indigenous tourism fund.
We’ve delivered record levels of economic support during the pandemic, including $20 billion to the tourism and hospitality sector.
This has sustained hundreds of thousands of tourism and travel businesses.
This election provides a clear choice, with real consequences for Australia.
The pandemic has been very tough for our country.
Australia’s tourism sector and visitor economy has been hit particularly hard.
However, on almost every measure – economic growth, jobs growth, debt levels, fatality rates or vaccine rates – Australia’s recovery is leading the world.
Our country – and our world-class tourism industry – still face many challenges.
There is much more to do.
Labor would put our tourism recovery at risk.
Labor doesn’t back small businesses that are the backbone of our tourism economy.
And because Labor can’t manage money, they hit the tourism sector with higher taxes, fees and charges when they were last in government.
Tourism Australia funding flatlined under Labor – from $137.6 million in 2008-09 to just $138.2 million in 2012-13.
In uncertain times, Australia's tourism recovery can’t risk Labor.
More than $20 billion in COVID assistance to the tourism and hospitality industry.
A target of $166 billion in visitor spending by 2024 and $230 billion by 2030.
Labor has no policies to support Australia’s tourism recovery and no plan to back our visitor economy.
We are increasing Tourism Australia funding to support our tourism recovery ($155.3 million in 2021-22 and providing $186.7 million in 2022-23).
Under Labor, Tourism Australia funding flat-lined (from $137.6 million in 2008-09 to just $138.2 million in 2012-13).
Before the pandemic, the number of tourism businesses grew nearly 17 per cent from 267,000 in 2013 to 312,000 in 2019.
As part of the Plan for Australia’s Tourism Recovery, the Coalition is investing an additional $20 million for tourism grants for small wineries, distilleries and breweries.
The Coalition’s Plan for Australia’s Tourism Recovery also includes funding for previously announced election commitments.
Funding for all other policies in the Coalition’s Plan for Australia’s Tourism Recovery is already provided for within budget estimates.
Authorised by Chris StoneLiberal Party of Australia, NSW DivisionLevel 2, 131 Macquarie StreetSydney NSW 2000Phone: (02) 8356 0300
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